One of the most common misconceptions you hear in life is the phrase ‘You get what you pay for’. While it is pithy and sometimes true, this can be quite untrue and misleading when it comes to finding what’s best for you. Of equal interest, we have heard true stories of manufacturers making versions of their own products to be sold under store brands at a lower price. So if that’s the case, why is there a significant price difference between the generic store brand and the manufacturer’s own branded product?
The answer is literally in the question. When building a ‘Brand’, companies spend a lot of money or marketing and brand building work which adds to the cost basis of the product. In order to now recoup their costs, they have to charge the customer a lot more than the value that the product delivers. Hence, the customer is paying a ‘Brand Premium’ for the product, and the manufacturer is happily laughing on the way to the bank.
So what happens when a manufacturer takes the best value that a product can provide and packages it into a solution that is very affordable for even the smallest and most price conscious customer in the market? That’s when you get a software solution like AL CloudCare.
What only large customers could afford before, we have made affordable to every Group Home, Assisted Living, IDD and Behavioral Health facility. This democratization of software has long been our goal, and we are pleased to be the partner that will help you achieve great value without overspending for software. With us, you get a lot more than what you pay for.
Please feel free to check this out for yourself in a demo with us.